The SABC Media Libraries have started a series of workshops to open up the Web 2.0. Social media is having an impact on every aspect of life, as well as in business, and we need to be aware and start incorporating it in our daily business at the public broadcaster. Richard Waghorn (SABC Chief Technology Officer) made the following statement in a newsletter the previous week:
…the growth in social media is impacting on the way we work and what we do as broadcasters and is challenging us to remain competitive. We need to think differently about how we engage with our different audience groups given the changing ways in which they engage with all different types of media.
Social media is such a vast and very quick expanding field, but for most of us it is overwhelming and we don’t know where to start. We also worry about privacy issues. To get a buy-in from all the different stake-holders and employees we need to take it into account when starting out with such a project.
In the first workshop we try to explain the difference in some of the social media tools, such as a blog, Twitter and Facebook. At the moment we focus on Facebook as a social media tool, and ask people to start using their respective business pages as a way of engaging with our outside audience. The respective business pages are SABC Radio Archives, SABC Music Library, SABC Information Library, SABC Audio Restoration and SABC Record Library. The workshop participants learn to set up their privacy settings in order to make them feel more comfortable in taking up a social media tool.
The workshops will continue in future to ensure the SABC Media Libraries build on their online presence and engage with our audience in a new way.