The SABC is endorsing and running a few initiatives for Mandela Day.
This year the focus has been exceptionally high with Nelson Mandela celebrating 95 years, and being in hospital now for the past five weeks with a lung infection.
SABC's radio stations and television stations have their own initiatives doing their 67 minutes for Madiba this year.
5FM with Gareth Cliff celebrated Mandela Day in "Holding Hands" with Madiba for 67 seconds with a performance by the Soweto Gospel Choir.
Children from Nkosi's Haven were there to support the initiative.
SABC personnel were treated to music, speeches by SABC's Kaizer Kganyago and Sello Hatang, CEO of the Nelson Mandela Foundation.
Sello Hatang made it clear that it was not only about Mandela Day today, but about making each day a Mandela Day, building on the example of Nelson Mandela.
The SABC website lists some of the initiatives being endorsed:
- The Nelson Mandela Centre of Memory - a donation can be made here;
- The Nelson Mandela Children's Hospital - a R20 sms donation can be made to 40301, with the message "SABC"
- The Nelson Mandela Children's Fund - a donation can be made here, or have a look at the wishlist;
- 46664 - list of partners to see where you can become involved;
- Mandela Day - with 67 ideas of how to give 67 minutes of your time;
- Apartheid Museum - "For anyone wanting to understand and experience what apartheid South Africa was really like, a visit to the Apartheid Museum is fundamental."
- Messages for Madiba - Submit messages via text or via a phone-in service. The SABC radio stations and televisions will be making use of the messages, and we will be hearing it on the air. The messages will be compiled and kept by the Nelson Mandela Centre of Memory.
The messages that will be used in radio broadcasting will be archived in the SABC Radio Archives.
Happy birthday, Nelson Mandela!
Nelson Mandela Day in the SABC Media Libraries - Pinterest Board
Nelson Mandela's voice - priceless treasures from the SABC Radio Archives
Blog post by Karen du Toit, Archivist in the SABC Radio Archives.